Wouldn’t it be great if everything just worked out the first time? Unfortunately, the complexities of most creative projects require a few rounds of revisions to achieve a successful outcome. Giving effective feedback to your creative team empowers you to prevent your project from exceeding its cost and time constraints.

Here are five things that you can do to improve your feedback.

Wouldn’t it be great if everything just worked out the first time? Unfortunately, the complexities of most creative projects require a few rounds of revisions to achieve a successful outcome. Giving effective feedback to your creative team empowers you to prevent your project from exceeding its cost and time constraints.

Here are five things that you can do to improve your feedback.

1. Document everything. Directions given during a phone conversation are first to fall through the cracks in a crowded schedule. Put all of your feedback in writing, and in a consistent thread of communication.
2. Be timely. Responding promptly to your creative team ensures that they will need less time to recall important details about the project.
3. Make specific comments. Try to avoid generalized statements such as “I don’t like this.” Instead, focus on quantifiable details like color choices, spacing and font selection.
4. Point out the good and the bad. Providing only one side of your reaction to a concept still leaves a lot of options to explore. Knowing what works and what doesn’t will help your creative team zero in on your vision for the project.
5. Establish priorities. Every change has a cost, so weigh the price of making a modification with the value that it brings to the project. Ranking your changes according to value will make sure that the most important aspects of the project receive the most attention.

http://www.adotas.com/
ADOTAS is the premier interactive advertising publication on the web, reaching over 100,000 advertising professionals weekly. Our emphasis is on providing the best information on media buying and media planning to the interactive community, delivered by the foremost experts in the field.

http://www.clickz.

http://www.adotas.com/
ADOTAS is the premier interactive advertising publication on the web, reaching over 100,000 advertising professionals weekly. Our emphasis is on providing the best information on media buying and media planning to the interactive community, delivered by the foremost experts in the field.

http://www.clickz.com/
The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth.

http://www.emarketer.com/
eMarketer is "The First Place to Look" for market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. eMarketer aggregates and analyzes information from over 2,800 sources, and brings it together in analyst reports, daily research articles and the most comprehensive database of e-business and online marketing statistics in the world.

http://www.brandrepublic.com/
Brand Republic serves the fast-moving world of advertising, marketing, public relations and new media and it is the home of Campaign and Marketing magazines on the web. More than anything else, we know our readers are working in industries where up-to-the-minute information is crucial. They have to be on top of their industries and up-to-date news is vital to them.

http://www.marketingsherpa.com/
Resource that publishes useful news, case studies, and best practices data about internet and integrated marketing.

http://web2.wsj2.com/the_best_web_20_software_of_2006.

http://web2.wsj2.com/the_best_web_20_software_of_2006.htm

Speed Up Revisions with PDF Comment
You can greatly reduce the time needed for revisions to printed documents by recording your change requests on the PDF proofs. By noting changes directly on the proof, documents can be changed more quickly by giving designers a clearer understanding of your revisions. All you need is the FREE ACROBAT READER.

Here's how it works.

Speed Up Revisions with PDF Comment
You can greatly reduce the time needed for revisions to printed documents by recording your change requests on the PDF proofs. By noting changes directly on the proof, documents can be changed more quickly by giving designers a clearer understanding of your revisions. All you need is the FREE ACROBAT READER.

Here's how it works. First, open the PDF proof in Acrobat Reader. If the "Commenting Toolbar" is not visible when you open the PDF, go to the "Commenting" options in the "Tools" menu and select "Show Commenting Toolbar". These tools allow you to indicate changes to the document. Simply save the PDF when you are finished with your changes and send the PDF back to us.

Below are some of the most common commenting tasks:

CREATE A NOTE
• Click on the "Note Tool" button
• Place the cursor over the area that you want to comment upon and click
• Enter your comment into the pop-up box that appears

REPLACE TEXT
• Select the "Indicate Text Edits" tool from the "Text Edits" menu in the "Commenting Toolbar"
• Highlight the text that you want to replace
• Begin typing the replacement text, a pop-up box will appear to record your change

DELETE TEXT
• Select the "Indicate Text Edits" tool from the "Text Edits" menu in the "Commenting Toolbar"
• Highlight the text that you want to delete
• Hit the "Backspace" or "Delete" key on your keyboard, the text will then be crossed-out

INSERT TEXT
• Select the "Indicate Text Edits" tool from the "Text Edits" menu in the "Commenting Toolbar"
• Place the cursor where you want to insert text
• Begin typing, a pop-up box will appear to record your addition

These tasks are only a few of the things that you can accomplish with PDF comments in Acrobat Reader. Click here to learn more.

TechSmith has a BETA screen and video capture tool called the Jing Project. (http://www.jingproject.com/), which eventually will replace the Snagit application that has been a useful screen capture utility for several years.

TechSmith has a BETA screen and video capture tool called the Jing Project. (http://www.jingproject.com/), which eventually will replace the Snagit application that has been a useful screen capture utility for several years.

To scale an image in proportion using the most common Microsoft applications (Word, Excel, Publisher, PowerPoint, etc). Grab and drag one of the corners of the image while holding the shift key on your keyboard. The shift key forces the image to stay in proportion when enlarging or shrinking. Say goodbye to logos that are stretched and out of original ratio.

To scale an image in proportion using the most common Microsoft applications (Word, Excel, Publisher, PowerPoint, etc). Grab and drag one of the corners of the image while holding the shift key on your keyboard. The shift key forces the image to stay in proportion when enlarging or shrinking. Say goodbye to logos that are stretched and out of original ratio.